Marketing lessons to learn Gary Vaynerchuk
In the pursuit of the unicorn, in the world of new technology companies, where terms such as Blue Ocean, CPI and blockchain are handled with reckless abandon, few people have influence like Gary Vaynerchuk.
The impetuous and cunning 41-year-old American has gone from being an entrepreneur to being a social media star in court to an audience of millions eager to hear his thoughts on technology, life and everything in between.
Gary is still very relevant and constantly evolving, even today. He is very active on various social media platforms, publishes videos regularly answering questions from his audience and has launched a risk fund to invest in technology companies.
For these millions of anxious hopefuls, who seek to build the next Spotify or Uber, Vaynerchuk-or Garyvee, as his fans call him-is the Prophet of the Church of Haste. His VLOG master series, called Dailyvee, is popular around the world, as are his publications on several of his social media.
Full of valuable marketing lessons for all
1. Focus on your passion and the things in which it is good
2. Put your face in front of people and create your own brand
3. Be available, interact and participate
4. Constantly extract new and valuable content
5. Keep evolving and go where your audience is
6. Play your own horn and spread the word
7. Be strategic: give, give, give and then sell
8. Act and start hurrying at this moment
About self-awareness and trusting your gut
According to Vaynerchuk, the first step in the path of brand creation is sincerity and honesty.
Self-awareness of how one communicates in one of the three ways people consume content is enormously important. “Being a personal brand for the simple fact of being a personal brand is usually the fastest way to not be a personal brand, you have to understand what you do, what you are talking about, I speak, I speak, I speak and I have done it in the last decade, but you know that I do not speak for the simple fact of speaking, or that I add my two cents to each situation of pop culture, I talk about the things I know. ”
Another problem that many new companies face is the exhaustion of the founders, where massive competition along with unproven business models force the founders to take on increasing risks to keep their company afloat. The question of whether to continue another month or throw in the towel is something that all the founders know all too well.
This is a question that Vaynerchuk often hears and, according to him, “perseverance and deception are cousins who kiss”. The trick is to know when you work on hopes and dreams alone, with little in the way of real traction. Trusting your gut is not always the best option, believes Vaynerchuk.
I hope that these lessons of Gary Vaynerchuk’s career are inspiring and motivating for you, that they help you to have a better and more ambitious mentality, and that you approach to reach your goals, increase the traffic of your website and build your own empire of blogs too. Start hurrying now and all the best!
